Reviewed · PLAYA DEL CARMEN TEQUILA AND MEZCAL TASTINGS
Artisanal Mezcal & Fine Chocolate Tasting
The clever part of this Tulum tasting is the pairing. You try five different mezcals, then taste artisanal Mexican chocolate after each glass, along with fruit and traditional snacks. It turns a strong spirit into a guided lesson in aroma, texture, sweetness, smoke, and regional character.
I like the small group size, limited to eight, and the personal approach led by Shamira. I also like that the tasting reaches beyond the bottle, with stories about agave, Indigenous ceremony, handmade production, and products sourced from different parts of Mexico. The main consideration is simple: $102 per person is a serious price for two hours, so this suits curious food and drink lovers more than anyone seeking a quick sample.
Key Points

- Five mezcals from different agaves and regions: Compare how the plant and place affect the spirit.
- Chocolate after every mezcal: Fine Mexican cacao helps clear your palate and adds a carefully chosen sweet contrast.
- Traditional pairings: Fruit, snacks, and water are included, not just a row of tasting glasses.
- Shamira’s storytelling: Expect history, legends, production details, and the cultural role of mezcal.
- Small group setting: With no more than eight participants, questions and conversation are easier.
- Convenient La Veleta location: The tasting room is at Zona Nove, with street parking outside.
Five Mezcals, Five Ways to Read Agave

This is not designed as a simple drinking session. The point is comparison. Just as different grapes give wine different qualities, different agaves shape a mezcal’s scent, flavor, and finish.
You will taste five mezcals made from different types of agave and coming from different parts of Mexico. The exact bottles are not specified in advance, so you should treat the tasting as a guided introduction rather than a fixed menu you can study beforehand.
That flexibility is useful. Mezcal can vary widely, and a good tasting helps you notice those differences instead of judging every glass by the same standard. One may seem more earthy, another more smoky, and another may show fruit, spice, or a softer sweetness. Your guide uses the senses to help you make those comparisons.
Shamira also explains the production process. You hear how artisanal mezcal is made and why the drink is tied so closely to the agave-growing regions of Mexico. The experience includes discussion of production standards and the denomination of origin, which gives useful context to what is in your glass.
The cultural side matters here. Mezcal is presented not only as a modern bar drink, but as a spirit connected to Indigenous communities and ceremonial use. The stories include priests, warriors, and nobles who once had special access to it. That background gives the tasting more weight than a quick round of samples.
You do not need previous mezcal experience. In fact, this is likely most useful if you are unsure what you like and want someone to explain the differences without making the subject feel technical.
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Chocolate Comes After Each Glass

The unusual feature is the rhythm of the tasting. After each mezcal, you receive an artisanal Mexican chocolate. This is meant to clear your palate, but it also creates a second tasting lesson.
The contrast between a spirit and chocolate can reveal flavors you may not notice in the mezcal by itself. You move between bitter cacao, sweetness, aroma, and the lingering character of agave. Traditional snacks and fruit add another layer, giving you more than one way to compare each pour.
The chocolates are described as fine Mexican products with international awards. You also try fine Mexican cacao, and handmade chocolates are available to purchase after the experience. If you enjoy food souvenirs, this is a practical advantage, since you can find products connected to the tasting rather than generic sweets from a resort shop.
The snacks are part of the design, too. They are traditional mezcal pairings, and water is included. That matters during a tasting of five spirits, especially if you want to focus on taste instead of simply feeling the alcohol.
You should still pace yourself. Two hours gives you time to listen and sample, but five mezcals can add up. The snacks and water help, yet this remains an alcohol-focused activity. It is not a good choice if you do not drink alcohol or if you want a completely alcohol-free food tour.
Shamira’s Stories Give the Tasting Its Shape

The guide makes a big difference in a tasting, and Shamira is central to this one. The information provided describes her as the person leading the mezcal and chocolate session, explaining the stories behind the drink and its varieties.
Her approach includes visual aids, which can make the production process easier to follow. You are not left with a list of agave names and regions. The aim is to connect the glass in front of you to the plant, the people, and the place where it was made.
The storytelling also appears to be personal rather than purely scripted. That is important in a small tasting room. With up to eight people, you can ask questions and spend more time on the points that interest you, instead of moving through a large room at a fixed pace.
The guide speaks English and Spanish. If you are comfortable in either language, you can choose the one that makes technical details and cultural stories easiest to follow.
You should expect a relaxed tasting room rather than a tour through a working palenque. The experience explains traditional production and Indigenous connections, but the meeting point is a tasting room in Tulum’s Zona Nove building. That distinction helps set expectations: this is a cultural food and drink session, not a field visit to an agave farm or distillery.
A Two-Hour Route Through Mezcal Culture

The experience begins at the tasting room in La Veleta. You will ring the bell at the large white wall and aluminum gate at Zona Nove. The bell is on the left, and the host waits at the main door five minutes before the start time.
Once everyone arrives, the session moves into an introduction to mezcal and agave. You learn why agave variety matters and how different plants can give the spirit different aromas and flavors. This opening should help you approach the first glass with curiosity rather than trying to decide instantly if you like mezcal.
The tasting then progresses through five mezcals. Each glass is paired with traditional snacks, fruit, and an artisanal Mexican chocolate afterward. The repeated format gives you a clear way to compare each pour.
Between samples, the guide explains production methods, denomination of origin, legends, and the drink’s cultural role. The sequence is not just five drinks followed by a sales pitch. The stories are woven into the tasting, so the food and drink provide the focus for a wider look at Mexican agave culture.
The session finishes with palate-cleansing water and more chocolate-focused attention. Handmade pottery and chocolates are available to browse and purchase afterward. Buying is optional, but it gives you a chance to take home a product linked to the experience.
At two hours, the timing is long enough for a proper introduction without taking up an entire day. It fits well on an afternoon or evening when you want a planned activity but still have room for dinner or other time in Tulum.
A few more Tulum trips worth putting side by side
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What the $102 Price Means
At $102 per person, this is not a budget tasting. The value depends on how much you care about guided comparison and Mexican food culture.
You are paying for five mezcals, traditional snacks, fruit pairings, water, fine cacao, and a chocolate pairing after every glass. You are also paying for a live guide in a small group, with time for cultural explanation and questions. For someone who would otherwise buy several premium pours and chocolates separately, the package can make sense.
The price is harder to justify if you mainly want to sample mezcal without much explanation. Tulum has many food and drink experiences, and this one is built around detail, storytelling, and carefully matched products. It is not the right pick for a casual stop between beach visits.
I would see the value in the combination. A standard mezcal tasting might explain the spirit, while a chocolate workshop might focus on cacao. Here, both subjects support each other. The result is a more focused two-hour food experience, particularly for people interested in Mexican products beyond tacos and tequila.
The small group also matters. A limit of eight gives the session a more personal feel and makes it easier to ask about a specific agave, snack, or chocolate. That kind of attention is part of what separates this from a large commercial tasting.
Location, Arrival, and Accessibility

The tasting room is in Zona Nove, at C. 9 Sur between C. 6 and 4 Sur, in Colonia La Veleta, Tulum, postal code 77760. Street parking is available outside the building.
You should use the supplied map link and allow time to identify the white wall, aluminum gate, and bell. The instruction to ring the bell is important because this is not described as a shopfront where you simply walk in.
The host waits at the main door five minutes before the start time. Arriving a little early is sensible, especially if you are unfamiliar with La Veleta.
The activity is listed as wheelchair accessible. Since the tasting is held in a tasting room, this may be a better fit for visitors who want a seated indoor food experience rather than an activity involving uneven outdoor ground. For detailed access questions beyond the stated wheelchair accessibility, contact the provider before booking.
Who Will Enjoy This Most

I would recommend this to you if you like tasting slowly and asking why one product tastes different from another. It is a good match for couples, small groups of friends, and solo visitors who enjoy food stories and local products.
Chocolate lovers have an obvious reason to book. Each mezcal is followed by an artisanal chocolate, and the chocolates can be purchased afterward. The tasting also suits anyone who wants to understand mezcal before ordering bottles or pours elsewhere in Mexico.
It is less suitable for children or anyone avoiding alcohol. The central activity is a five-mezcal tasting, not a general Mexican sweets class.
It may also be too specialized if your main goal is sightseeing. You will not be visiting ruins, beaches, or several neighborhoods. For two hours, the focus stays on mezcal, agave, cacao, snacks, and storytelling.
People with a strong interest in regional Mexican products should get the most from it. The guide brings in products from Oaxaca and other parts of Mexico, including snacks and chocolates that may be difficult to find elsewhere in Tulum. That gives the session a sense of place without requiring a long trip outside town.
Booking Details That Matter

The experience costs $102 per person and lasts two hours. It is offered in English and Spanish, with a small group limit of eight participants.
You can cancel up to 24 hours before the start time for a full refund. You can also reserve now and pay later, which helps if your Tulum schedule is still changing.
The timing is worth checking before you book, since starting times vary by availability. Plan to arrive at the Zona Nove tasting room rather than expecting pickup. The supplied meeting instructions describe a self-arrival point and street parking.
The overall rating is five out of five from eight verified bookings, with especially strong praise for Shamira’s warmth, storytelling, and passion. The most consistent strengths are the food quality, the unusual chocolate pairings, and the feeling that the information comes from genuine interest rather than a memorized sales script.
Should You Book the Mezcal and Chocolate Tasting?

Book it if you want a focused Mexican food experience with real explanation behind it. The combination of five mezcals, regional agave, traditional snacks, fine cacao, and award-winning chocolates gives you plenty to taste and discuss in two hours.
I would be more cautious if you are watching your budget or only want a single mezcal sample. At $102, this is a premium activity. Its value comes from the small group, the guide’s stories, the repeated pairings, and the chance to learn how agave and cacao fit into Mexican culture.
For curious drinkers and serious chocolate fans, this is one of the more distinctive ways to spend an afternoon in Tulum. Just arrive at the right gate, bring an open palate, and remember that five pours deserve a measured pace.
FAQ
How long does the Artisanal Mezcal and Fine Chocolate Tasting last?
The experience lasts two hours.
How many mezcals will I taste?
You will taste five different mezcals from different Mexican regions and types of agave.
What food is included?
Traditional mezcal snacks, fruit pairings, artisanal Mexican chocolates, fine Mexican cacao, and water are included.
Is chocolate served with every mezcal?
Yes. An artisanal Mexican chocolate is served after each glass to help clear the palate and create a pairing with the mezcal.
Who leads the tasting?
Shamira leads the tasting and explains mezcal, agave, production, legends, and cultural traditions.
What languages are available?
The live guide is available in English and Spanish.
Where does the tasting take place?
It takes place in a tasting room at Zona Nove Building in La Veleta, Tulum, at C. 9 Sur between C. 6 and 4 Sur.
How do I find the tasting room?
Look for the large white wall and aluminum gate. The bell is on the left. Ring the bell when you arrive, and the host waits at the main door five minutes before the start time.
Is parking available?
Street parking is available outside the building.
Can I cancel my reservation?
You can cancel up to 24 hours in advance for a full refund. The experience also offers reserve now and pay later booking.
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